Camille Normand(Istituto Nazionale di Fisica Nucleare)
Description
In this talk, we consider the rare decay channel , the radiative counterpart of the very rare decay, from both theoretical and experimental perspectives. This decay is sensitive to possible new vector couplings in the interaction vertex. Using different form factors parametrizations of the transition, we study the differential and integrated branching fractions in the region of high invariant dimuon mass. Additionally, we consider the effective lifetime of as a new observable, sensitive to non-SM-like CP violation. In addition, we present the first experimental search of this channel in LHCb, through a partial reconstruction method, and we discuss the possibilities of improving and extending this measurement in Run 2 data, and the prospects using the upcoming Run 3 data.