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In models with extended scalar sectors consisting of multiple Higgs doublets that trigger spontaneous electroweak symmetry breaking, one might expect that the abundance of dimensionful quadratic couplings in the scalar potential allows for a regime where, apart from the would-be Goldstone bosons and a neutral Higgs-like state, all new scalars have masses much larger than the electroweak scale. For models where CP invariance holds at the lagrangian level but is broken by the vacuum, one can show that such a reasonable expectation does not hold. When perturbativity requirements are placed on the dimensionless quartic couplings, the spectrum of the new scalars includes one charged and two additional neutral states whose masses cannot be much larger than the electroweak scale.