In Peccei-Quinn (PQ) solutions to the strong CP problem, a global U(1)_PQ symmetry is typically added by hand. However, U(1)_PQ need not be exact: it may arise from discrete symmetry, provided the PQ solution is protected to sufficient order. We present a rather complete model, based on Pati-Salam unification and A_4, wherein such discrete symmetries are the very same symmetries that govern quark and lepton flavour. The QCD axion itself resides within A_4 triplet flavons, which dictate fermion Yukawa structures; axion and flavour scales are firmly linked. Potentially viable avenues for testing the model include: (1) model fitting to quark and lepton mixing, (2) flavour-violating meson and lepton decays, (3) dark matter.