Flavour physics represents one of the most interesting and, at the same time, less understood sector of fundamental interactions.
A series of recent results in B physics seem to indicate a coherent pattern of deviations from the Standard Model predictions in this sector. I will show how these recent anomalies are naturally connected to the old (and still open) puzzle of quark and lepton masses, and I will discuss attempts to solve both these problems in terms of New Physics models. Possible implications of these models in view of future measurements will also be briefly discussed.
