Holographic techniques have been instrumental in understanding certain aspects of strongly correlated systems, both in high energy and condensed matter physics. One of the most interesting applications of holography in the condensed matter setting is the study of quantum critical points exhibiting Lifshitz or hyperscaling violating Lifshitz symmetry. I will present a general method for systematically constructing the holographic dictionary for both Lifshitz and hyperscaling violating Lifshitz backgrounds with arbitrary dynamical exponents and for a large class of bottom up models admitting such backgrounds. This allows us to determine quite generically various physical properties of the dual non-relativistic systems, such as the spectrum of operators, the holographic Ward identities, the conformal anomalies, renormalized correlation functions, as well as their thermodynamic properties.
